Polfärskt - Photo and film
A sneak-peak of a complex and fun project that started out with a photo and film shoot at multiple locations in Sweden. The shoot was done to build a conceptual visual foundation used to communicate Polfärskt strategic direction for 2022. Long days and happy faces lead to a couple of terabytes of high class imagery which later was applied in a wide range of units for both internal and external uses. The images for one were used on Polfärskt web page as well as in their internal document presenting the vision for 2022. The filmed material was used in a movie that visualised the company’s journey from the 1950s until today and into the future. The movie was then first shown to all employees at Polfärskt national gathering in Gothenburg. The whole project, together with end results, are presented in a separate case.