Stora Enso - Event/sponsorship concept, WSC 2025

Stora Enso challenged us to support their role as main sponsor of the FIS Nordic World Ski Championship 2025 with creative, strategic communication – before and during the event. Rymd traveled to Trondheim with their team to scout locations and co-create a communication plan rooted in a shared vision.

Inspired by Stora Enso’s values, we developed the theme:
“Great achievements start small.”
Just as top athletes succeed through daily effort, a sustainable future is built step by step.

From on-site activations to printed materials, we brought the concept to life—encouraging visitors to engage with the message and reflect on their own impact. Stora Enso’s sponsorship stood out as both visible and meaningful, with a strong message that connected sustainability, sport, and everyday action.