IPCO innovates, manufactures and services steel belts and industrial equipment to enable productivity at scale around the world. As IPCO’s strategic partner and full-service agency, we were tasked with refreshing their visual identity, refining and strengthening its overall expression.

Building on IPCO’s established brand concept, we evolved the three graphic elements representing their service areas, creating a more cohesive and consistent visual system. We also extended these elements into motion, developing transitions as part of their updated video guidelines. In addition, we rebalanced the use of colour, creating a calm, premium look with a subtle tone-on-tone approach.

To ensure consistency across channels and applications, we further developed the layout system and updated the brand guidelines, establishing a clearer framework for working with the identity. We also created new templates and applications for social media, reports, brochures and physical environments.